DE
Dealership Engine
Dealership decision software

Daily desk decisions for dealership managers who protect gross.

Dealership Engine turns inventory, lead, pricing, and funding signals into the short morning priority board a GM, GSM, or desk manager can work before the store gets noisy.

Who pays: dealer principals, GMs, and used-car directors who need a cleaner way to catch stale units, weak follow-up, pricing gaps, and funding risk.

Pilot operator: Albert Armstrong. Live URL now: dealer-engine.pages.dev. Launch domain after DNS: trydealershipengine.com. Hosted on Cloudflare.

What the software does

Daily decision board

Ranks which vehicles, leads, pricing gaps, and funding risks need management attention first.

Deal desk structuring

Turns selected inventory into estimated OTD, payment posture, talk track, and manager packet.

Source trust controls

Shows source, timestamp, rule, confidence, and no-go conditions before a manager acts on a recommendation.

Who it is for

Owner / GM

See where money is leaking and which operating moves should happen before another report cycle.

GSM / desk manager

Work a short list of units and leads with enough source context to decide what happens next.

F&I / BDC / sales

Spot stip risk, follow-up gaps, and sales-floor opportunities with a shared operating view.

Security posture

Read-only operating posture

The live system does not authorize dealer contact, credit applications, deposits, or financing discussions.

Backend work separated

Production and preview deployments are split so backend changes can be tested before promotion.

Private data gate next

Cloudflare Access must protect operator routes before real dealer data or command requests are enabled.

HostingProduction build is served over HTTPS through Cloudflare Pages.
Domaintrydealershipengine.com is active over HTTPS through Cloudflare.
Data postureDemo/read-only until a dealership feed or export is explicitly connected.
Control loopLive tests and health checks run continuously during soft launch.

Soft-launch readiness

Live
Production domaintrydealershipengine.com is serving the app over HTTPS through Cloudflare.
Passing
Quality gateLive QA, route checks, backend health, and internal control checks are passing.
Pilot only
Data posturePublic/demo inventory and modeled estimates stay read-only until a dealership export or provider feed is connected.
Blocked
Outbound emailCloudflare Email Sending DKIM is not active yet, so the platform should not send outbound mail.
Next
Dealer validationRun 3 to 5 operator walkthroughs and ask for one read-only inventory/CRM export if the workflow makes sense.